First things first, apologies for the ratings coming out a little later than usual these days. Thanks to Hurricane Sandy, everything has been pushed back a little later. Hopefully, the routine will get back to normal by the end of the week, and we will start seeing some numbers posted at a normal time again by the end of the week.
With that out of the way … Now is not a good time to be a comedy airing on Tuesday night. Why? If you are against “The Voice,” you probably had your dinner handed to you last night regardless of if you aired a Halloween special. “New Girl” (2.3), “The Mindy Project” (1.5), “Happy Endings” (1.4), and “Don’t Trust the B—- in Apartment 23” (1.2) all posted series lows in the 9-10 p.m. timeslot, which is a time in which the singing competition typically does not air. The two-hour knockout round spectacular last night earned a stellar 4.6 rating, one of its best Tuesday ratings of the season.
Most of these shows will probably recover from these ratings in two weeks, but there’s still no real good news for shows that were airing outside this timeslot. We don’t really blame Fox for giving “Ben and Kate” (1.4) a full season since there is still time to air “The Goodwin Games” next year, but CBS made a huge mistake giving the woeful “Vegas” (1.7) a full season. Sure, it gets a good many total viewers, but it is yet another example of what the network is doing wrong from an advertising standpoint: promoting and creating shows that appeal to an older demographic, which does not always translate into profits.
“Dancing with the Stars” also tied its low on the night with a 1.9 rating, and that is really the last bit of interesting news for the night (outside of the show’s shocking elimination).