Can we just say at the moment that CBS has to be scrambling over their current disaster of a schedule? Even though The Eye had a great campaign last year and were of course America’s most-watched network yet again, their demo numbers are shrinking faster than a pair of jeans on spin cycle for an hour too long. The only new show that can even be seen as a reasonable hit at the moment is “Elementary,” and the numbers Friday more or less prove that “Made in Jersey” is done for.
Overall, this legal drama drew a woeful 0.8 rating in the 18-49 demographic (half of what “Grimm” did for NBC to win the hour), and also less than 7 million viewers, which is really low for CBS. To make matters worse, the show seems to be hurting “Blue Bloods,” which also sunk to the lowest rating we’ve ever seen for the show in a 1.2. Why are these shows hurting so bad? Really, we blame it on the fact that they are relying on the same audience every week (“CSI: NY” included), and are doing absolutely nothing to try and bring in new or younger viewers. This was an arrogant move by CBS in some ways, whereas NBC and ABC have found better uses for the night.
Want proof? “Shark Tank” was the #1 show with a 1.7 rating for the night, and it helped to set the pace for an overall victory in the demo. Even The CW is looking better than CBS at the moment with “America’s Next Top Model.” Even though the show only drew a 0.5 rating, this is hardly a major step below the network average compared to what is happening on Friday nights elsewhere.
Do you think that CBS needs to just revamp this entire lineup at this point? If you’re wondering, “Fringe” drew a 1.0 for the night, and you can read our review for the episode here.