Yet, perhaps the most interesting one this year is actually not one airing during the big game itself. Instead, it’s Skittles: The Musical, which is being billed as a one-time only event. It will be held at the The Town Hall theater in Times Square on February 3, starting at 1:00 p.m. Eastern time. There are tickets being sold, with some of the proceeds going to charities Broadway Cares as well as Equity Fights AIDS.
What’s the point of this? The idea seems to be Skittles sending up the commercialization of America, while also doing it through the lens of a larger commercial that people, ironically, are paying to see. They’ve also announced today that they have a star in Dexter alum Michael C. Hall, who is the subject of the video below. In this video, Hall is in the midst of a therapy session, one in which he raises some interesting questions about his career choices.
On paper, it certainly does make sense to call this one of the strangest choices to date for both Skittles and for Hall himself. Yet, the more you think about it, the more it does make some sort of sense. Skittles as a brand is known for some of the weirder Super Bowl commercials, and with many of them being panned over the past few years (and with ad rates for the big game being through the roof), it does make sense for them to try something a little bit different. Meanwhile, Hall’s been on a very non-traditional career path since the end of Dexter. He’s done some work on The Crown and some other series, but he’s also done a lot of stage work. It’s felt like he has carefully eschewed trying to be an even bigger star in favor of just doing some projects that speak more to him as a human being.
As for whether or not Skittles spoke to him, more than likely the check spoke to him, plus the opportunity to do something that is really unheard-of within the advertising universe. If you’re going to be known for an ad campaign, why not have it be one of the most unique ad campaigns in recent memory?
On the other side of this, we’ll still be crossing our fingers for a Dexter revival … it’s still going to take a lot of Skittles to get us to forget that series finale.
What do you think about Skittles doing this in lieu of a typical Super Bowl commercial, and then having Michael C. Hall involved? Share right now in the comments. (Photo: Showtime.)