Moving into Supergirl season 4, one thing feels very clear: The CW is going to be pulling out all of the stops in order to promote it. We’ve seen everything from billboards advertising the matter to also the new teaser below, and all of them put the timeslot front and center.
The reason why the network is pushing this so hard right now is simple: This is the first time that The CW has aired new programming on Sundays for the first time that we can remember. The network clearly wants to do everything that they can in order to promote the move since otherwise, there may not be any way that viewers are going to recognize the move.
Now, the largest question that you have to ponder here is rather simple: Is there a specific expectation that the folks over at The CW should have for the new season? For example, should we anticipate it posting more than a 0.4 rating in the 18-49 demographic? At the moment, we do think that the series is probably going to average around that. It’s not that far off from most season 3 episodes (that batch of episodes averaged a 0.5 rating in the demo) and it does help to accommodate for the change in time. Given that The CW wasn’t having original programming at all on Sundays in the past, they can’t set the bar too high.
The best thing that Supergirl can do going into season 4 is just prepare for what is the creatively strongest season to date. Season 3 absolutely had some potential with a great villain in Reign, but it fell off a little bit near the end when the story got a little bit more complicated than it really needed to be.
What do you want to see from Supergirl season 4 on Sunday nights? Share right now in the comments!
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