When it comes to the latest Shadowhunters season 3 episode 4 ratings on Freeform, CarterMatt certainly wishes that we came bearing some better news.
Unfortunately, Tuesday night’s episode drew what were some of its lowest overall ratings of the entire series, with slightly more than 340,000 viewers watching alongside a 0.1 rating in the 18-49 demographic. What in the world happened? It’s a good question given that these were pretty dramatic drops from just one week ago.
The first major surprise about these ratings is that they are coming at a time in which Jace was just revealed to be the Owl, and that was one of the bigger story twists of the entire season so far. Beyond just that, the story of Lilith is picking up steam and you also have a really interesting subplot with Simon.
Unfortunately, one of the biggest things that seems to be hurting the series, at least at this present moment, is the fact that it is airing directly up against some major competition in terms of mother nature: Temperatures are getting warmer! This is the downside of airing a series like this in the spring — you are effectively having to convince young viewers to not go out and embrace the sunshine that is suddenly upon us. Also, it’s not the summer so many of these same young viewers may also have school and other responsibilities to think about. This is not an easy time in which to air programming and you have to hope that someone over at Freeform is thinking with that in mind.
For now, this is not yet time to push the panic button on Shadowhunters, but if you love the show this is the time to ensure that you are watching — and the same goes for your friends, family, neighbors and even your favorite Starbuck barista. Watching on your DVR or online the next day are both helpful, but nothing really replaces the experience of sitting down, watching live, and talking about some of the episodes with your friends. That is the best way to both create a great viewing atmosphere around the series, while also still working to ensure that it could come back for another season.
What do you think about the latest Shadowhunters season 3 episode 4 ratings? Be sure to share some of your thoughts right now in the comments!
Meanwhile, you can also like CarterMatt on Facebook in the event you want some other insight when it comes to the Freeform series. It’s the best way to stay up to date with all of our scoop on the show. (Photo: Freeform.)