Sad news is coming out on Thursday in regards to Damnation — the USA series, which comes from creator Tony Tost, is not going to be coming back for a second season.
Why make this move? When you look at some of the ratings averages to date, on paper they don’t really look any worse than many of the other cable dramas that are out there. After all, we’re looking at a show that averaged a 0.2 rating in the 18-49 demographic, which is comparable to some other shows on USA and Syfy. The larger problem comes in here when you look at some of the ratings trends over the course of the season drew a 0.1 rating and the show lost more than 50% of its demo audience from the premiere by the end. Trends are important for networks, as they want to have some confidence there will be an audience around for a second season. Our feeling, at least at the moment, is that we would have a Damnation season 2 if the numbers stayed pretty steady across the board as opposed to them falling off over the course of this season.
We were rooting for this to be a show to succeed for a few different reasons. For starters, we love a good period drama and it felt like high time for USA to have one. Beyond just that, we liked Tost’s work on Longmire and it was excited to see him land his own show. Sometimes, big risks don’t pay off. That’s just the way TV is. Hopefully he moves on to something great and USA isn’t dissuaded by the cancellation here to the point where they stop taking further risks. This is a network that really needs to continue the trajectory that they set with Mr. Robot and continue to take on bold, innovative, and interesting concepts.
What do you think about Damnation getting canceled? Be sure to share right now in the comments. For the time being, we unfortunately don’t see the series landing elsewhere.
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