Empire season 4 is going to be premiering on Fox next week, but in preparation of that, Fox and Twitter are doing something special!
Fox has confirmed that the broadcaster has made a new agreement with Twitter that will be revolutionary and impressive, especially in terms of some of the content that they are going to be bringing to the table. This begins with what is set to be a weekly Empire pre-show on the platform. The first one is set to air on September 20 at 7:30 p.m. Eastern, and there will be new ones that viewers can check out over time as we move things along. Empire has over time been an extremely popular show on social media, and we don’t imagine that changing.
Meanwhile, Fox is also doing a couple of other interesting and impressive things with their schedule. The network is going to stream the premiere of the Adam Scott comedy Ghosted starting on Thursday and running through to Sunday, September 24. You are going to have a chance to see that at 9:00 p.m. Eastern. Also, Fox is going to be airing five episodes of The Mick tonight hand-picked by star Kaitlin Olson that is starting at 11:00 p.m. tonight. This is a chance to dive into some Fox shows over the next week, and that’s clearly something that the network feels that they need to do following a season that was very much full of some highs and lows.
In a statement, Fox Television Group CMO Shannon Ryan had the following to say about the partnership that has been formed:
“With so much competition out there, it’s more important than ever to create innovative ways to promote our shows and connect directly to our viewers … From introducing new fans to Ghosted, to creating a catch-up opportunity with The Mickmarathon, to building fan conversation for Empire with the live pre-show, this exciting partnership with Twitter allows us to tailor each initiative for every show.”
In the end, we’re very much excited to see what’s going to be coming for all of these shows thanks to the partnership, and if we’re going to see some better ratings as a result of it. This is a very bold idea that the network’s trying, but it’s smart in theory. After all, they want viewers to check out their shows, and Twitter is both the way of the future and it’s what so many people are watching now.
What do you think about Empire season 4, The Mick, and Ghosted getting this partnership? Share in the comments!