When you look really anywhere around the world, there is one unfortunate stain upon “The Voice” as a franchise: An inability to cultivate stars once they get past their show airing on TV. While occasionally we do get a couple like Cassadee Pope in America who have some hits, by and large the majority of the winners are never heard from again. This is especially true over in the UK, where many artists are completely off the map before their first single comes out.
Is there a way to change that for “The Voice UK” with this coming season? We do think that much of that lies at the feet of the record company to get involved and to actually put a little bit of stock in what is going on. The good news is that based on what returning mentor Sir Tom Jones had to say to the Daily Star, that does appear as though this is going to happen to a certain degree now that the show is not on the BBC anymore:
“With the move to ITV, the record company Polydor are more hands on from the beginning of the series.”
While this is great, the company has to remain hands-on after the show is over and really put more time and money into the mix. Some of the blame also should be put on the show’s own producers in giving you so few live shows to actually know the finalists. With the way the show is currently structured to emphasize Blind Auditions, you’re doing what you can to front-load your ratings at the expense of building a larger legacy. This is “The Voice” in some ways in a nutshell as a franchise: It’s an entertainment show first and a singing show platform. It may be more entertaining at times than “The X Factor,” but that show is designed to get to know its contestants better and to give them a shot at a career.
If you are interested in getting some additional news when it comes to “The Voice UK” leading up to its premiere, be sure to head over to the link here. (Photo: ITV.)