We said last week that Thursday was clearly a week point for many primetime networks at the moment, and after looking at the official ratings that are out there right now, it certainly looks like that trend remains the same.
The good news – While there were many shows that declined versus last week, many of them recorded drops that are so negligible that the majority of television networks wouldn’t care too much. The only issue here will be in the event that they continue this habit for a lengthy period of time. We’re talking about shows like “Notorious” in week 2 (1.1 in the 18-49 demographic), “Chicago Med” (1.3), “Pitch” (1.0), and “How to Get Away with Murder” (1.3). Our general rule is that if a show drops less than 10% after a premiere, it’s nothing to necessarily feel that terrible about.
There is one show that actually did improve versus last week: “Rosewood” on Fox. Unfortunately, it still only scored a 0.8 that puts it with “Scream Queens” as the worst-performing show on the Monday – Thursday spectrum right now.
The bad news – While “Superstore” may have just got a full-season order, it declined to a 1.2. The same goes for “The Good Place.” The only other show to decline more than 10% in the demo versus last week was “The Blacklist” (1.1), which does make us wonder further how the show ended up getting a spin-off ordered. Maybe these ratings are going to recover at some point in the coming days.
The big X factor on this night (no, we’re not talking about the Simon Cowell singing competition) is the presence of football over on CBS right now. Will ratings change once it ends? Time will tell.
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