“Zoo” is one one of those shows that you watch and enjoy, and is tailor-made for summer television. There are some serious and emotional moments, but at the same time we’d consider it at its core to be popcorn fun. You can laugh at times, or be ridiculously entertained at others.
With all of this, it’s pretty clear that we would want the show back for a third season, especially at a time in which it feels like we’re starting to lose more and more summer shows from network TV.
Unfortunately, at present we cannot call “Zoo” much of a slam-dunk for renewal. As of right now, season 2 is averaging a 0.8 rating in the 18-49 demographic, a drop of over 25% from the season 1 average. It is down by an even greater margin (though still under 30%) in total viewers. Steep year-to-year drops has been a landmark of this summer, with shows like “Wayward Pines” also feeling a little bit of the sting of that.
The one thing working for “Zoo” is that there is a fairly robust deal that CBS has with Netflix, which should enable the show to monetize itself in some ways that are non traditional with the typical network TV model. Also, there are way more people watching than the live TV model necessarily shows, and you have to consider the competition this summer, which includes everything from the Presidential race to “America’s Got Talent” to also now the Summer Olympics. Politics and sporting events in particular are the sort of thing that you want to be up-to-date on, since otherwise you’re missing out on that live experience.
Hopefully, we’ll get a further sense of “Zoo’s” fate later this summer.
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