Fox is taking things to the next level when it comes to appealing to a streaming generation. After all, they are doing something that is still relatively rare in offering a live stream of its entire primetime lineup in all 210 marks that are out there in the United States.
How can you check it out? It’s as simple as heading over to the link here, and then authenticating your cable subscription. Obviously this would be more useful for people who are cord-cutters and don’t have the network already, but that would also infuriate many cable companies who rely on this added revenue. This stream will cover primetime seven days a week, and it does look like Fox is offering up a free preview that lasts an hour, just in case you really do want to check something out for free.
As a whole, we do think this is a pretty darn brilliant move on Fox’s part to dive into these waters, especially starting tonight for the first “So You Think You Can Dance” live show. They’re not the first network to try streaming in some shape or form. NBC offers it up in some marks, and CBS also does through its CBS All Access platform that you pay separately for.
Of course, we do think that the real bold move will be for the first major network that opens things up in regards to affiliates. For example, there are many viewers on the West Coast who would prefer to watch an East Coast feed for shows, and rather than wait around for it to air hours later, they go and seek it out through other means.
What do you think: Does Fox offering a live stream matter at all to you? Share below.