‘Supergirl’ season 2: The CW already kicking off promotional campaign!

Supergirl -For those of you who wondered how quickly it would be before “Supergirl” started to get some love on its new home in The CW, here’s your answer: It really didn’t take much time at all.

Late this past week and mere days after it was confirmed that it would be moving away from CBS, the network unveiled what is the first teaser promo for its debut this fall. We’re not going to pretend that this promo is much of a winner when it comes to substance, since it’s not. There is almost nothing in here of interest when it comes to content; season 2 doesn’t start filming until July, so of course there’s not a lot The CW can do when it comes to including new footage. There wasn’t even enough time to stick here in a room with Grant Gustin hoping for the two to do some cross-promotion. Instead, most of this footage comes from “Worlds Finest,” the season 1 episode where Barry Allen stopped by.

The larger story here to us is the immediate commitment The CW is making to this show, and how much they clearly want to see it succeed with them. Programming head Mark Pedowitz proclaimed recently at upfronts that he envisions it as a “top three” show for the network, which makes some sense given that it means it would only need to average around a 0.8 rating in the 18-49 demographic to make that happen. Personally, we think it’ll actually be closer to a 1.0. We’re assuming that some viewers will be lost with the move, but the majority of markets with CBS also have a CW feed, and as long as the fans are devoted, it’ll be fine.

Of course, we’re very interested in seeing what the show looks like when episodes are actually being filmed, especially since it’ll have a smaller budget to work with. What’s the good news? The CW has been known for making mountains out of molehills.

As we recently reported, one of the larger mysteries when it comes to the move is if Calista Flockhart will join the cast in Vancouver; hopefully, we’ll find out more on that soon.

For now, let us know what you think about the move in the comments, and head over here to secure some other TV news on all we cover, sent right over to you via our CarterMatt Newsletter. (Photo: CBS.)


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