Let’s start out here by discussing the numbers for the latest episode of the show this weekend. Overall, 6.4 million viewers tuned in to see Lydia Lucy and more perform (read the full review over here). That is a massive drop from the 8.5 million who watched the second blind audition show last year, and also down from the second weekend of “The X Factor” this past weekend. Sure, it is still a good audience share of the British TV market, but expectations are high because many shows are used to getting a big piece of the pie across the pond.
Why are the ratings falling so much? We feel like the biggest reason for this may just be the fact that the coaches (including Paloma Faith and Boy George) don’t have the same sort of following as Rita Ora and Sir Tom Jones did last year. The latter in particular was a huge draw for Welsh viewers, and many of them may not have loved the way in which he was dismissed of his post.
Also, the format’s just getting kind of old, and the topic of the show is so singular: Watching people try out to maybe get a recording contract at the end of the season, which will in turn likely only be purchased by a tiny handful of viewers. This show in particular does a terrible job of promoting the people who previously were succesful on the show.
We’ll have some further news on “The Voice UK” as time goes on; let’s hope for better ratings next time.
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