Over the course of the past year or so, CBS has worked hard to push their new CBS All Access app, a place where you can go and watch past seasons of some of your favorite shows in addition to watching live TV (provided you are in select markets) and getting bonus features like the “Big Brother” live feeds.
Could we be seeing The CW embark on a similar venture of their own in the near future? We at least know that this is something the network is considering for the future. According to Bloomberg, the network and its owners CBS and Warner Bros. are looking at determining if there is a way to operate some sort of standalone platform of its own, where customers can play a flat fee for the entire network library, plus potentially the opportunity to watch certain stations live.
There are many more moving parts to this potential situation than there was with CBS All Access, though; in addition to dealing with two separate network owners, you also have the challenge of trying to figure out if there is a way to do this without violating agreements with everyone from local affiliates (many of them are owned by separate groups) to Netflix. The CW obviously understands that shows like “The Vampire Diaries,” “Jane the Virgin,” and “Supernatural” have a young following, and many of these viewers may be cord-cutters who aren’t so interested in watching live TV. Having a standalone service could appeal to some of them, and CBS has had success with this with Showtime in addition to CBS All Access.
Ultimately, we’re all for any way to give viewers access to more great TV while giving some revenue back to content creators. Why would we want to discourage that?
Would you buy a standalone service for The CW? Share below, and head over here to get some other TV news on all we cover, sent right to you via our CarterMatt Newsletter. (Photo: The CW.)