‘Shark Tank’ video: Can EZPZ justify massive valuation?

EZPZ -“Thanks for coming.”

This is what Kevin O’Leary says to EZPZ’s Lindsey Laurain in the “Shark Tank” sneak below the moment that he hears that she wants $1 million for just five percent of her company. That is an enormous valuation for something in the baby / toddler space, and it could scare off some of the Sharks from wanting to bite. She says for the Sharks to hear her out on her presentation, but unfortunately our sneak peek ends before we get a chance to really know one way or another if this is a product worthy of all the hype. In other words, whether or not there are significant sales that show this is worthy of this sort of value.

Now that we’ve seen a demonstration for what the product is, we do admit that it is very smart. It’s a positive solution to messy children at meal time, since you’ve got a serving mat that looks cute and colorful, but will also stick to your dining surface. It doesn’t guarantee per se that kids will find a way to be destructive and messy, but it certainly does almost everything that it can in order to lower the odds. Sometimes you have to take the little victories almost everywhere that you can.

It’s so unusual that we have to take such a hardline stance with a product in one of these preview articles, but it is what it is in this case. It’s all about valuation. The product’s great, so if Laurain can either justify the valuation or be open to negotiation, she’ll probably get a deal. If she’s not so flexible, she’ll probably be booted from the Tank empty-handed.

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