“The Walking Dead” shifted its focus from Rick and Daryl to most of the Alexandria residents (plus Carol going undercover and kicking serious butt), and there was concern as to whether or not some of the audience would shift somewhere else. This is not meant so much as an indictment on the storyline, though; instead, this is more a reaction to a pair of different factors: Traditional drops that tend to happen after premiere episodes, and then also to go along with that “Sunday Night Football.” The showdown between the New England Patriots and Indianapolis Colts was a destroyer of worlds in many ways.
Overall, this second episode “JSS” drew as a whole a 6.2 rating in the 18-49 demographic and over 12 million viewers. This is still easily enough to make it the #1 show in the key demo, and with “Empire” declining, we don’t see a significant rival making itself clear in the near future.
Are we ever going to see some of the monster ratings for “The Walking Dead” now that we once did? Right now, we’d say that signs point to no. The show is just so far into its run at this point that it is increasingly hard to coerce viewers to continue to watch if they are not already. The show had a great run getting the numbers to surge, but sooner or later there is a tipping point for all shows. It feels like we’ve just started to hit it here.
We will have some other updates soon when it comes to “The Walking Dead” soon, so be on the lookout!
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