NBC’s ‘The Voice’ finale: Craig Wayne Boyd’s win draws huge Twitter ratings

We already know that last week’s finale for “The Voice” was a huge winner when it comes to the regular ratings, and a big victory for Craig Wayne Boyd in particular.

Did the show’s success turn into a huge win for social media, as well? You better believe it. Without even having a live “save” component, last week’s grand finale drew an estimated 3.2 million-plus Twitter impressions, per Nielsen’s ratings on the social-media site posted on TVbythenumbers. The show held the #1 and #3 spots on the list for this past week; strangely, in the #2 spot was the American Country Countdown Awards. That show was a complete ratings bomb over on Fox, and it just goes to show that Twitter does not necessarily equal viewers.

Does “The Voice” have a good thing going with social media? Sure, but it’s not the only component. We attribute Craig’s victory more to the old-school voters who called in or voted on the website for him to win the show than Twitter users or iTunes downloaders. What they need to do for next season, in addition to keeping most of their social-media implementation the same, is find a way to also get more people talking during the earlier phases of the competition. The pre-loaded tweets from the coaches, coupled with the boring Battle Rounds, are not going to cut it.

What do you want to see on “The Voice” next season, and is there anything that can do in your mind to make this show even more of a trailblazer than it has been? Share now with a comment, and head over here to see what some of the finalists are up to already!

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