What is going on when it comes to “Dallas” this season? If you ask many casual TV viewers, they may not even know that it is on. We questioned this back when TNT moved it to Mondays last year, and we are questioning it again now: Why is the show airing on the same night that includes “The Voice,” “Dancing with the Stars,” “The Following,” and also some popular CBS comedies?
When looking at the ratings right now, you are not necessarily seeing the prettiest of pictures. This past Monday’s episode, for example, drew just a 0.5 rating in the 18-49 demographic, and also 1.8 million viewers. This is lower than any figure scored during season 2, which was in turn lower than season 1. The show’s numbers have clearly suffered from the timeslot, and we don’t feel like the quality is the difference.
Why do we think that the numbers would be better elsewhere? It stems from solid live+3 data for the past two seasons, and the strong sense of competition that is here. If “Dallas” moved to Fridays, for example, most of his demographic would still be around … and not forced to choose between three or four shows. We do even think that it could fare well on Saturdays, given that AMC found a surprise bit of success here with airing ‘Hell on Wheels” in this timeslot, which was not traditionally thought of as a good time for an original show beforehand.
All we know is that the longer that ‘Dallas’ goes on Monday night with these ratings, it’ll be in danger. DVR data is nice, but live ratings are what viewers tend to care about first and foremost.
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