‘The Voice’ UK preview: Kylie Minogue, Sir Tom Jones, and a ‘star is born’ … again

2014 is now upon us, and that means getting a chance to dive into new seasons of some of your favorite shows. One of these shows (if you are in Britain) is “The Voice” UK, and it is coming on the air a little bit earlier than usual. Saturday, January 11 is a good two-plus months after its traditional start date, and one of the major reasons for the change is an opportunity to give the show its own identity away from “Britain’s Got Talent” or any other competition show.

Will it succeed in doing so? Yes and no. The format for this series is still tremendous, and there is really not anything else out there like it when it comes to combining some of the drama of the audition with the spinning chairs and the playful chemistry of the coaches. Unfortunately, the problems here still remain in that the battle rounds are still very dull, and we have yet to see the British public make a great decision in the finale.

As for the “a star is born” promotional strategy, we still don’t really like it very much since we don’t quite get the concept that a contestant auditions for the show, and is somehow some sort of huge star. The track record here just doesn’t support that. This show is better described as entertainment for a public, and a platform that an artist can use to do better things and sell more albums. The odds of you coming out the other side the next international star are very slim.

What do you think about this new promo, and are you excited to see some more of what “The Voice” UK has coming in your direction? Be sure to share some of your thoughts below!

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