‘Shark Tank’ preview: Wicked Good Cupcakes hopes to be wicked rich
As much as we like watching the apparel and home-care products shown off on “Shark Tank,” our two favorites are always either the crazy inventions or the food. Why? We figure that if someone is not going to impress us with some sort of life-changing product, they may as well do so by making us hungry.
Based on one of the products being featured in the episode, it’s fair to say that we now have a hankering for some cupcakes. The name here is Wicked Good Cupcakes, which should certainly strike a cord with many of you after the events of last week. (Breaking news last week actually caused “Shark Tank” to be preempted.) The product itself is a little bit of a twist on the traditional cupcake business. While they do sell what you would expect, the business also has cupcake jars for those who want to take a cupcake with them or get a little bit more of the decadence than just eating a single cupcake. For shipping purposes especially, this seems to be a novel idea.
But will this business get an investment? We’re a little bit unsure about that right now. While the idea is somewhat unique and there are sales (as evident in the preview clip here), the biggest issue the brand probably faces in the end is competition. It’s hard to make a name for yourself in anything, especially when there is so much competition. Plus, this is the sort of thing you would buy as a gift. If you’re in need of a cupcake now, you’re probably going to either buy some at the grocery store or make them yourself.
What do you think about the idea of cupcakes in a jar, and do you think that this is a shark-worthy business? If you want to read about some of the products featured in last week’s preempted show, you can do so over here.
Photo: ABC
JoeB.II
April 27, 2013 @ 2:09 am
Just saw shark tank show. Love the packaging of the product and according to the sharks the cupcakes themselves seem to actually be wicked good,however I think Kevin made an excellent GREAT WHITE SHARK deal to get .45 cent on every unit sale forever and $1.00 per unit sale until his measley 75k or 80k is paid back.Bottom line this was a great deal for Kevin and a BAD deal for the Wicked Ladies.Why is it a bad deal? Because they have a great product and a good novel packaging idea according to ALL the sharks and they actually had nice sales with their limited funds.
Kevin gave them a killer shark deal with a almost criminal $1.00 per unit payback until he recoops his 75k back and .45ct forever after that! Based on the sales already established, he knows he will get his money back within a year! It’s also almost criminal because of the VERY LOW margins Kevin himself even said they had so with the 1.00 taken off the top will virtually leave them almost NOTHING.On the other hand,none of the other sharks were biting and when you desperate you get taken advantage of so I guess in this case some deal is better than no deal and with kevin’s help i’m sure they will increase margins by atleast 40% almost immediately thus giving then more to put in their pocket. I do believe they will become rich with Kevins help in less than 5 yrs and I even have a great idea on how they could triple the shelf life using no perservatives! I would have countered Kevins offer with .50ct up front til 75k paid back and then .60ct for 7yrs. In the end,all parties will be richer because the product and packaging concept is great!