Ratings debate: Does ‘Nikita’ have a shot at lasting beyond season 3?
Last year, we certainly received a great deal of flak from “Nikita” fans for suggesting that their show would likely be canceled, mostly because the ratings were at the time lower than the majority of the shows on The CW’s schedule. However, we have also said over time that if the show managed to be renewed for a third season, it was almost inevitable that it would last until the following year. Why? Thank the syndication gods. While a show like “Nikita” is probably not going to garner much revenue on this market, it is still something that the studios want to have in their back pockets.
While we make our arguments both for and against “Nikita” in the paragraphs ahead, be sure to have the statement above in your mind.
Most-recent performance – 0.4 in the 18-49 demographic for the March 15 episode; show ranges typically anywhere between 0.3 and 0.5.
Why it should go – The simple reason to cancel “Nikita” is because when you look at all of the show’s on the network, it and “90210” are the weakest ones that are not first-year series. You have to cut older shows sometimes to make way for the new, and this is an easy candidate to cut. After all, the network has another action show now in “Arrow,” and “Nikita” has to carry with it a certain price tag in order for Maggie Q and company to do what they do. The cost may just not be worth the ratings.
Why it should stay – We already mentioned syndication, so how about reliability? Friday nights are traditionally the place where TV shows go to die, and at least The CW knows that they can get a 0.3 or higher from the show at this time. If you put “90210” on Fridays instead of Mondays, do you really think that it would do this well? If you consider the downward trend that all networks have on Fridays, then the “Nikita” ratings really don’t look that bad. After all, the show finished only two-tenths behind “Touch” and “Rock Center” for its last new episode, and three tenths behind “Fashion Star.” By comparison to the competition, “Nikita” is closer than most of The CW’s other programs.
The verdict – We would be shocked to see “Nikita” make it to a season 5. However, we for the time being believe that a season 4 renewal will happen thanks to that syndication threshold. Now, there are still a good many episodes of this season still to air and this could change, but considering the fan loyalty thus far despite the network jostling around the schedule, we don’t have any reason to expect it will fall lower than a 0.3.
The other thing to remember is that The CW is trying to program more in the summer, and it would not stun us to see them trying and move “Nikita” to some times off-schedule in order to capitalize on the lack of competition. If the fans are loyal enough to watch on Fridays, wouldn’t they be loyal enough to watch in June or during the holiday season?
What do you think will happen to “Nikita”?
Eillim
May 5, 2013 @ 11:42 am
Please CW renew this show!!The show is awesome!!
SAYABISA
May 4, 2013 @ 7:43 pm
everyone wants NIKITA the season 4
destiny l
April 20, 2013 @ 1:51 am
Nikita should be renewed ! Not only because its a great show with great actors/actress. Nikita deserves to be renewed. Each episode is unique and amazing and you can see on screen how hard and how much thought is put in !♡
Cheryl
April 6, 2013 @ 6:12 pm
I love Nikita. I stopped going out to dinner on Friday nights just to stay home and watch it. I agree with the person above. The CW does not promote it properly. I never see it advertised. Keep Nikita.
ruth hall
April 3, 2013 @ 12:46 pm
I have been watching Nikita since season 1 and it is the most enjoyable, thrilling, and complelling show ever. I really am looking forward to a season 4. Please CW renew this show. The cast has invested so much into this show to make it a sheer pleasure to watch on any night, but since its on Fridays, I thoroughly and anxiously await it’s showing.
Shanny
March 28, 2013 @ 8:37 am
Pleaseeeee keep Nikita. the show is awesome!!!!
Sam
March 26, 2013 @ 2:59 pm
DON’T CANCEL THIS SHOW!!!!!!!!!!!!!
is the best show ever, and i love this!
keep it on air
pfurs
March 26, 2013 @ 12:08 am
I, too have watched Nikita since the first episode and I love it!!! The time goes so fast and you never know what might happen. Please keep this on the air.
Sabz
March 25, 2013 @ 7:12 pm
I really don’t want to see the show cancelled but the CW definitely does have to do something to get the shows ratings up in season 1 when it was on a thursday after vampire diaries it was doing so much better we need to ask ourselves why
Katt
March 25, 2013 @ 4:56 pm
Please don’t cancel Nikita!! We want more of Nikita. We love Nikita and all the actors. Its a great show. Keep it up you guys!!!
Lisa
March 25, 2013 @ 6:01 am
KEEP IT! Nikita is one of the best shows on tv! its a shame not manny people give this show a try! however its because of CW not promoting Nikita right, I mean last eposide we didnt even got promopics and then to have to hear that TVD got sneak peeks and stuff makes me mad! Iam so glad we are ” Fans ” will do everything for this show to keep it. Iam positive for a season 4!
Brit
March 25, 2013 @ 2:18 am
DO NOT CANCEL THIS SHOW!!! Please! This show deserves much better ratings and a chance! It has improved incredibly since season 1. The acting, effects, story line. Each episode surprises me! Shane west and maggie q are the best actors together! You can feel their chemistry and them acting together is perfect! The show has so much potential and the ratings keep going up! Season 3 is so amazing, the best idea to change tables and game play after season 2. They could have just left it with Percy dead by the way they changed it makes it so interesting! I can’t imagine what season 4 would be like! DON’T CANCEL THIS SHOW!!!!!!
Tobe
March 24, 2013 @ 6:26 pm
Best show on tv. It’s amazing how people watch such poor acting on other action shows with a much higher budget and yet epics like Nikita get overlooked.
Burn Notice continues to get good ratings while it gets beyond stupid with the plots and constant ‘shooting at the feet’.
Nikita has great character play, great plots and great direction and production. Do what I’ve done and tell all your friends about this show!
Sid
March 24, 2013 @ 3:27 pm
Season 4 is certain with its resent uptick; and a short final Season 5 would not surprise me one bit.
Alexis
March 24, 2013 @ 2:08 pm
As you indicated, making it to a third season was the real hurdle. Now that they have, Season 4 is very likely for syndication purposes. True, this season’s ratings are even lower than last season’s, but there’s an overall ratings decline after all (especially on The CW). And I think they’re well aware that they don’t have any other show to put on Friday – the successful ones like Arrow won’t be wasted there, they’re not going to premiere a new show there, and shows like Beauty and the Beast won’t perform any better in that slot than Nikita does.
This is clearly a show that’s expected to return the investment through additional revenues like international sales and a syndication deal. There are many factors in the TV market that determine a show’s profitability beyond live ratings during its original run. And it’s especially true for The CW given the abysmal performance of their shows as far as Nielsen goes.
ashanti
March 24, 2013 @ 12:27 pm
im only 16 and i love this show,It is awesome and keeps me on my feet
Valentia Dadich
March 24, 2013 @ 10:55 am
Keep this show!! it deserves it, really does!
Alex
March 24, 2013 @ 8:05 am
Keep this show!!
It deserves at least 5 seasons.
Juan R.
March 24, 2013 @ 1:17 am
Look I used to love the WB network “cw”. I watched from the very first day the channel came on the air I’ve gone from Buffy, Dawson’s creek, Felicity to this new line up. I don’t much care for the road its gone down all I watch now on the “cw” is NIKITA and arrow and if one of the two had to go I’d pick arrow to take a long walk of a short pier. A rival channel had my favorite show CHUCK its gone now so I need my gorgeous spy girl fix and that Lindsy and Maggie fill that void in my tv experience!!!! Don’t CANCEL NIKITA!
Naila
March 24, 2013 @ 12:27 am
Do not cancel this show!! I love this show.. Watched it from episode 1 this is the only show that I truely look forward too!! Best show!