Absentia ratings: What are hopes for Stana Katic series?
It’s true that much of the show’s performance will depend on who has it and where it is on the schedule. For example, were it airing on a major broadcast network, we’d hope Absentia would score above a 0.7 rating in the 18-49 demographic — provided that it was airing between Sunday and a Thursday. If it was a Friday or a Saturday, we’d say lower. With this being a show financed and filmed internationally, we don’t want to set the bar too high beyond this — look at some other shows like Ransom, Rookie Blue, Crossing Lines, or Hannibal for examples.
Now that we’ve put all of this out there … we don’t expect Absentia to air on a broadcast network. Where would it go? When you look across the schedule, there’s just not much room unless it airs later in America than most everywhere else. The only open spots are on Saturdays, and that didn’t work so well for Ransom on CBS and we don’t want that here.
With that, let’s look at cable to generate some more of our expectations. Our hope would be that Absentia, with its ambitious mystery and Katic’s star power, could draw numbers similar to what some TNT shows like Animal Kingdom, Claws, and Major Crimes are in the demo — around a 0.3 or a 0.4. If it averages that and over a million total viewers, it’d be considered a hit on most cable channels, especially as an acquisition. If it airs on TNT, we certainly do think that is possible given her built-in audience there from Castle repeats. It could also happen over on USA.
If the show were to air outside of the main basic-cable networks like a TNT, an FX, or a USA, the numbers would likely be lower. How much so? That’s where it really all depends on the marketing, the home, the timeslot, and so many other factors that are hard to determine.
If Absentia ends up streaming…
Well, the entire point of this article is moot since the show’s ratings won’t matter as much on a streaming provider … at least on our end. Netflix, Amazon, and Hulu don’t tend to release this sort of information, so we just have to prepare already for a complete lack of data on that front in the event the show is picked up there.
Do you have any specific ratings expectations when it comes to Absentia? Let us know now in the comments below!
Meanwhile, be sure to check out some other news on the series, including some more discussions on potential network homes. (Photo: Sony.)
Middle
July 11, 2017 @ 8:18 pm
I am not into ratings, I do hope it performs well.
I am more curious and concerned that the show has yet to secure a network or streaming service in America. If it is being promoted as a great thriller, I’m wondering why it is taking so long for a big name network to pick it up. Hopefully though the networks are just having a bidding war as to who gets show.
Seriously though, I hope that this is a succes for Ms. Katic, and not a misstep, and Absentia furthers her career.
Naomi B.
July 11, 2017 @ 6:12 pm
Matt, I am trying to figure out how you think Claws and AK have been hits…especially for a network going in an “edgier” new direction. They barely hit that .3 and .4 number and over a million viewers. Even Kevin Reilly has stated they didn’t perform as well as he had hoped.
Tonya Linville
July 11, 2017 @ 3:19 pm
I think that Absentia is going to be big simply because of Stana’s star power in the US. Her fans are loyal to a fault and that alone can carry the series.
I also think that the series is going to be a lot darker than people expected. This isn’t a bad thing, it will just bring in a different kind of viewer. I know that I’m knawing at the bit waiting impatiently for the announcement of Stana and Absentia’s US home. I can not wait to see this!
James Rae
July 11, 2017 @ 1:55 pm
Sorry to say this about Absentia but what I have seen of it it will be a big let down for her. She good at the jobs she do but Absentia was a bad move it not her at all. So on this Absentia will be a flop entertainment.