‘The Voice UK’ ratings improve slightly, but still drop compared to 2015 season

For “The Voice UK,” this weekend was clearly a combination of good and bad news. The good news is that the third episode of the season this weekend produced better results than the one that came before it. The bad news? It is still down in comparison to the equivalent show from last season.

Overall, Saturday’s new episode drew 6.6 million viewers, down a good million and a half from the 8.1 million who watched in 2015, and the 7.9 million who watched the year before that. Why has the show struggled so much this year? It is a question that is rather difficult to answer for certain, but the most obvious reason when you look at the evidence is simple: There is less interest in the coaches. Tom Jones had an enormous following, and we don’t want to discount what Rita Ora brought to the table, either. She may have been better on this show than she was on “The X Factor,” at least in terms of everything that she was bringing to the table.

Meanwhile, another issue may just be the lack of overall significant talent when you look at the contestants this season. We haven’t seen a single artist yet who we think could be a legitimate star, and part of the problem there is merely that the talent pool in Britain seems to be dried up. Also, with this show’s track record when it comes to cultivating careers, why in the world would you choose “The Voice” over anything else? It simply does not make the most sense in the world.

We’ll see if anything changes with the next new episode.

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