Nielsen

Nielsen launches Twitter TV ratings; could this help NBC’s ‘Community’ and others?

Community, NBC, Nielsen, Twitter December 17, 2012

When it comes to the business of TV ratings, there is one common criticism that we hear time and time again: that these Nielsen figures are in no way an accurate measure of how many people are genuinely watching a show. The only apply to people who are actually recording what they watch on Nielsen […]

TV News

Oprah Winfrey under fire for asking Nielsen viewers to watch OWN

Grammy Awards, Nielsen, Oprah Winfrey, OWN February 14, 2012

Oprah Winfrey has come under fire after she posted a strange message on her Twitter account to her followers asking only the Nielsen viewers to tune into her network. It’s no secret that Oprah’s network OWN hasn’t been doing as well as everyone thought it would since she made the switch, but when Oprah posted […]