In a move that looks like someone had been reading Disney’s playbook, Warner Bros. is getting set to stop shipping out copies of any of their “Harry Potter” films to stores.
On December 29, this move will officially come into effect, which is obviously an attempt on their part to make buying the movies this holiday season critical. (Of course, this is also a rather mean move to people who want to pick up the complete saga but simply don’t have the cash during this economy.) The most surprising thing here is that the final piece of the “Potter” puzzle is not even coming to DVD and Blu-Ray until next month — meaning it will have less than 60 days to sell.
From a marketing standpoint, this will likely be a success — the House of Mouse has proved the value of re-releasing films time and time again, and obviously Warner Bros. is hoping “Potter” will have the same impact.
Do you think this is a smart move in any way for the studio to do this?