Box office results: ‘Paranormal Activity 3’ scares up great midnight business

Scary good business.

After a series of big-time bombs at the North American box office, it now appears that horror is going to come back in a big way courtesy of “Paranormal Activity 3.”

In terms of just midnight showings alone, the newest film in the franchise grossed a spectacular $8 million. If it continues along this trend, we could have an opening of over $40 million over the course of the weekend. With this being close to Halloween, viewers are going to be anxious to see this sort of entertainment — and so far, buzz has been stronger for this movie than eve the second installment in the franchise.

Elsewhere, it’s to be seen what sort of business “The Three Musketeers” will drum up. Even though it does have plenty of action and a star-studded cast, October is not always a good month for family films — in addition, promotion has not necessarily been amazing.

Are you planning to check out some more “Activity” this weekend?

Photo: Paramount

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