‘True Blood’ star Ryan Kwanten has partnered up with Bon-Ton Stores Inc to help promote the Mambo collection through a heavy media and marketing campaign that will also include some personal appearances from Ryan.
Kwanten is also said to be creating exclusive designs himself for the surfer/streetwear brand, which should really bring in the younger consumers as well as the ‘True Blood’ fans.
Bud Bergren, the President and CEO of the Bon-Ton Stores said that they are thrilled to be working with Ryan and think that he will be an outstanding addition to the team. He said; “We are very pleased with our partnership with Mambo and excited about being the first retailer in the US to offer this iconic Australian surfwear/streetwear brand. We believe Ryan will be an outstanding ambassador for this brand – and certainly one this customer will relate to. I am sure our younger customers will be thrilled, not only with the Mambo line, but with the exclusive designs Ryan will be creating for us.”
The ‘True Blood’ star said that he grew up wearing Mambo, so the partnership really couldn’t be more perfect for him. Ryan explained; “I grew up with Mambo – my very first pair of board shorts were Mambo, I have been living in the US for 10 years now and when the opportunity came up to work with Mambo, not just in designing a few of their t-shirt graphics, but in launching Mambo in the US with The Bon-Ton Stores, I couldn’t resist.”
The spring 2012 collection will include graphic tee-shirts, sportswear, swimwear and flip-flops.
Photo: Kristin Dos Santos