Recently the clothing company Abercrombie & Fitch got themselves into a situation after they had a publicity stunt concerning the ‘Jersey Shore’ cast go terribly wrong.
Abercrombie & Fitch had apparently offered cash to the cast of the MTV show ‘Jersey Shore’ and specifically Mike ‘The Situation’ Sorrentino, if they would stop wearing their clothes. Abercrombie & Fitch quickly realized the power behind the ‘Jersey Shore’ when their stocks dropped and people stood behind the cast boycotting the store.
Pauly D and The Situation tweeted about the incident, putting Abercrombie & Fitch on blast saying that if the clothing store really had a problem with them wearing their clothes then why did the store sell ‘Jersey Shore’ related items like tee-shirts that say ‘GTL’ on them?
Now Sorrentino’s lawyers have sent a letter to Abercrombie & Fitch telling them to stop infringing on his legal copyright by selling shirts with his slogans on them. A representative for The Situation said that the cease and desist letter has nothing to do with the clothing company’s publicity stunt last month, and is solely about the copyright infringement.
What did Abercrombie & Fitch expect to happen after they basically slapped The Jersey Shore cast in the face?