Thanks largely to Labor Day, we really have to consider this weekend at the box office to be a little bit different. However, there is one thing that is still constant — “The Help” sitting pretty at #1.
Without the threat of Irene tearing through the east coast and shutting down theaters, the Kathryn Stockett book adaptation ultimately brought in a grand total of $19 million over the holiday weekend to finish with $123 million in the bank. Over the Friday-Sunday period, the movie only dropped a miniscule 2.3% from the week before.
Meanwhile, the Helen Mirren movie “The Debt” actually ended up being the biggest surprise of what was still a relatively slow weekend. Despite appearing in less than 2,000 theaters, the movie exceeded expectations with a $12.6 million opening over the holiday weekend. While “Apollo 18” did not end up meeting expectations, its own #3 finish at $10.7 million was more than double its production budget. (“Shark Night 3D” came in at #4 with $10.3 million, and barely beat out another strong showing from “Rise of the Planet of the Apes” — but we should expect both of these films to drop sharply next weekend.)
Did you hit up the local cinema this weekend?