We now have the official numbers from Friday’s total at the American box office, and one thing appears to be clear — America is still in love with “The Help.”
In grossing an impressive $5.8 million on Friday, the movie is on pace to finish close to $20 million in its second weekend — thus far, it has only declined 24% from where it was seven days ago. Meanwhile, “Rise of the Planet of the Apes” is also holding up pretty well. With a grand total of $4.6 million in the bank, a finish of around $15 million or higher seems likely for the #2 spot.
Meanwhile, all the new releases are currently ranging from underwhelming to bombing out entirely. “Spy Kids 4D: All the Time in the World” is currently the strongest of the bunch at #3, but “Conan the Barbarian” and “Fright Night” are both going to struggle to even make it past $10 million for the weekend. Neither of these films were expecting to be smash hits, but early projections suggested that the top five films would at least all be relatively closer to each other.
Why do you think the new releases this week are faring so poorly — and does the success of “The Help” prove just how important strong word-of-mouth is?
Photo: Disney / DreamWorks