In its second week in theaters, “The Help” movie is looking to accomplish a rare feat — jumping up in its second weekend from #2 to finish at the #1 position.
Based on some early estimates from Friday totals at the American box office, the Kathryn Stockett book adaptation featuring the likes of Emma Stone and Viola David is expected to gross somewhere between $17 and $19 million — which should be enough for the top spot.
Once you get below that, things get a good bit more complicated. “Rise of the Planet of the Apes” seems to be on pace to finish #2, and a string of new movies quickly follows that up. Both “Conan the Barbarian” and “Spy Kids 4D: All the Time in the World” are looking to finish with underwhelming grosses of around $12-13 million, The horror flick “Fright Night” seems to be falling just below these two films. (For Friday, all of the top five were reasonably close to each other — but “The Help” and “Apes” are expected to rise by the end of the weekend.)
With younger audiences now returning to school, we are now settling in to the time of year when the box office becomes much more grounded — and films that open over $20 million are much more few and far between.
Check back throughout the weekend — we’ll have more results as soon as they become available. What are you planning to see this weekend — if anything?
Poster: Disney / DreamWorks