It’s the story that took over the internet earlier this week — and it may also go down as one of the bigger PR blunders we have seen in recent years. In an effort to seemingly get themselves more publicity, Abercrombie & Fitch made an attempt earlier this week to claim that they had contacted “Jersey Shore” star Mike “The Situation” Sorrentino for a deal — to not wear their clothing in return for cash.
Unfortunately for Abercrombie, there were two problems with this story:
1. Nobody had ever actually contacted the reality star.
2. The Situation is more than a little bit popular with their customer base.
As a result, stock for the clothing company dropped pretty mightily — and The Situation himself had some rather entertaining comments on the matter when it came to whether or not he would keep wearing their clothes after this debacle:
“Nobody’s contacted me in any way … and that’s pretty crazy, you’re gonna pay someone NOT to wear something? Call me up man!
“… I mean, their sweatpants are cool with me … but I don’t think people are supporting THEM any more … I heard their stock dropped pretty badly.”
Do you think Mike is handling this situation (rim shot) in exactly the right way?