The weekend box office numbers are in, and “The Help” movie nearly was able to topple the latest installment in the “Planet of the Apes” franchise despite having a much more limited target audience.
Let’s start with the box-office kings. For “Rise of the Planet of the Apes,” grossing $27.5 million is close to a 50% drop from its opening weekend — but it’s hard for anyone to really complain since the movie was initially expected to just open in the $30-35 million range its first weekend. Overall, the James Franco / Andy Serkis movie now has almost $105 million in its coffers.
As for “The Help,” we once again saw it exceed expectations yet again since first debuting in theaters on Wednesday. With $25.5 for the weekend, the Emma Stone / Viona David period piece now has $34.5 million in the bank. Although we don’t know the official budget for the movie just yet, we can pretty much guarantee that this movie is going to be turning a nice profit for Disney and DreamWorks.
As for the other new releases, they were all a bit of a disappointment. “Final Destination 5” was #3 with $18 million (not a great number considering horror movies tend to drop fast), while “30 Minutes or Less” was #5 with $13 million. We’re going to have more of a specific analysis of “Glee Live! 3D” soon, but let’s just say that it didn’t even make the top ten.
What did you see this weekend?
Photo: 20th Century Fox