We have been writing all week about the possibility of “The Help” becoming a box-office shocker and contending with “Rise of the Planet of the Apes” for the honor of being #1 — and now, it is looking more and more like that could be a possibility.
After raking in close to $10 million in its first two days of release, the adaptation of the Kathryn Stockett book brought in somewhere between $7 and $7.5 million. Meanwhile, James Franco’s installment in the “Planet of the Apes” movies took the top spot with $7.8 million. While it is likely to still rule the box office with around $25 million, “The Help” should not be far behind. (Once you factor in the five-day gross, it is likely to hit $30 million — impressive for a summer character-based movie geared to women.)
Meanwhile, the news is not so good for three new releases. “Final Destination 5” is projected to earn around $18 million for the weekend — which is on the low end of expectations. Meanwhile, “Glee Live! 3D” also showed that audiences are not so keen to spend extra for glasses and eye-popping visuals — despite a massive promotional campaign, it only brought in $3 million on Friday and will be lucky to pull in $10 million for the weekend. “30 Minutes or Less” — which is actually being released in good-ol’ 2D — is on pace to make closer to $12 million for the weekend.
What is the biggest surprise of the weekend for you — “The Help” performing so strongly, or “Glee Live! 3D” failing to make much of an imprint? (Update: new estimates have “Apes” with $8.1 million, and “The Help” gaining $7.6 million. “Glee Live! 3D” is now set to only gross $7 million for the weekend.)
Photo: Disney / DreamWorks