The weekend may not yet even be upon us, but the early results for “The Help” movie show that we could very much be in for a major surprise once everything is said and done.
The big-screen adaptation of Kathryn Stockett saw some fantastic box office results on Thursday, as it grossed $4.3 million to go alongside opening-day sales of $5.5 million. With almost $10 million in the bank already (and with most people traditionally venturing out to see more adult-oriented movies over the weekend), it looks as though the strong word of mouth for the film (which stars Emma Stone and Viola Davis) will lead to it opening with a five-day total close to $30 million. For now, Disney is being more modest in projecting an opening in the mid-$20 million range.
This is the second straight weekend that we have seen a movie exceed expectations. Last week, “Rise of the Planet of the Apes” helped to bring the “Planet of the Apes” movie series back into the public eye with a shocking $54 million opening. As of right now, it appears that these “Apes” are going to be the biggest competition for the movie when it comes to the #1 spot for the weekend. (There are other new releases coming — including “30 Minutes or Less” and “Glee Live! 3D.”)
Are you planning to check out “The Help” or any other movie this weekend?
Photo: Disney / DreamWorks