Box office report: ‘The Help’ movie continues to impress

It’s going strong.

The weekend may not yet even be upon us, but the early results for “The Help” movie show that we could very much be in for a major surprise once everything is said and done.

The big-screen adaptation of Kathryn Stockett saw some fantastic box office results on Thursday, as it grossed $4.3 million to go alongside opening-day sales of $5.5 million. With almost $10 million in the bank already (and with most people traditionally venturing out to see more adult-oriented movies over the weekend), it looks as though the strong word of mouth for the film (which stars Emma Stone and Viola Davis) will lead to it opening with a five-day total close to $30 million. For now, Disney is being more modest in projecting an opening in the mid-$20 million range.

This is the second straight weekend that we have seen a movie exceed expectations. Last week, “Rise of the Planet of the Apes” helped to bring the “Planet of the Apes” movie series back into the public eye with a shocking $54 million opening. As of right now, it appears that these “Apes” are going to be the biggest competition for the movie when it comes to the #1 spot for the weekend. (There are other new releases coming — including “30 Minutes or Less” and “Glee Live! 3D.”)

Are you planning to check out “The Help” or any other movie this weekend?

Photo: Disney / DreamWorks

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