So much for those of you out there who thought that Demi Lovato and Britney Spears were going to take “The X Factor” to new heights this year. (Hey, we were one of them.) Despite a huge marketing push and a number of changes, the show delivered numbers for its premiere Wednesday that made season 1 look like a hit.
Overall, the show drew a 3.3 rating in the 18-49 demographic for its premiere Wednesday night, a massive drop from the 4.4 it scored last year. It also did not even draw 8.5 million viewers, and we wonder just how much of an impact “The Voice” (which actually beat the show with a 3.3 in its first hour) played in helping to ensure that Simon Cowell did not get off to a great start. It is still a long season and things could change pretty quickly, but we expected at least a 4.0 given how popular both Britney and Demi seem to be with young people. However, let this be a sign to other shows: people want good, consistent judges and not just big-name celebrities year after year.
Elsewhere on the schedule, “America’s Got Talent” (2.9) served as a pretty nice lead-in to “Guys with Kids,” but this 2.2 rating for its first episode is already something to sound the alarm about given how bad this sitcom from Jimmy Fallon really was. We anticipate a huge drop here for weeks 2 and 3, and this will be one of the first shows of the new season out the door.
As for “Big Brother,” let’s give some kudos to its fans; despite the singing show thunderdome that was going on, Julie Chen and company still found a way to bring in a 2.0 rating and over 6 million viewers for an eviction episode.
Are you shocked that “The X Factor” was in some ways a flop? If you want to read our review for the premiere, you can do so by heading over to the link here.