We’re actually going to start with The CW, who aired their much-hyped singing show “The Next.” Despite having a popular lead in Joe Jonas, the problem here is that nobody really cares about singing competitions anymore. Its 0.3 rating in the 18-49 demographic is pretty much equal to what “The L.A. Complex” gets for its new episodes — and the main reason this show is kept on the air is because The CW gets the series on the cheap from Canada.
Meanwhile, “Oh Sit!” turned out to be a one-hit wonder as the show lost 40% of its premiere audience Thursday in falling down to a 0.3. While neither of these shows are stellar, we actually thought their numbers would have been slightly higher. The same goes for the “Time Machine Chefs” special on ABC with its 1.2 rating.
In other ratings news, “Big Brother 14” actually drew a season high Thursday with a 2.3 rating, and this was enough to win the night against some Canadian imports like “Rookie Blue” (1.3) and “Saving Hope” (1.0). The only other non-news program on the night was “Wipeout,” and its 1.6 rating was a reminder that this show, while still fairly consistent, is hardly the ratings warrior for ABC that it was a summer or two again. This is what happens when you start to pummel a franchise into the ground (see what happened to singing shows for evidence).
Are you surprised that the presence of Jonas and Gloria Estefan did not help out “The Next” more, and should this give some pause to “The X Factor” and “The Voice” to lower their expectations for the upcoming fall season? To check out our review of “Oh Sit!” from Thursday night, be sure and read the story here.
Photo: The CW