This slogan was featured in the extended promo for “Boardwalk Empire” season 3, and HBO is obviously working very hard to make sure that you remember it — “You Can’t Be Half a Gangster.” The tagline is an obvious reference to something that Steve Buscemi’s character of Nucky is going to be through this season as he tries to figure out how to balance being a new husband and a family man with his other life — if it’s even possible.
We know that the show is going to take a major time jump between season 2 and 3, as we will have an opportunity to see Nucky now as a married man, and he will also be in a real position of power — nobody is going to be standing in his way, and with Michael Pitt’s character also now dead there is not going to be any successor on the horizon. This new dynamic could create for a pretty exciting season with a serious “Sopranos” vibe to it, but it would be remiss for us to say that we are approaching this season with some hesitation. After all, Pitt’s performance was one of the standout moments of the show during season 2 — and despite its Emmy nomination in the Drama Series category, the buzz is not as strong here as it once was. That doesn’t mean that it is necessarily losing its luster, but it comes on at a competitive time of the year and needs to rise to the next level just to be remembered.
For now, though, let’s focus most of our attention solely on this poster. What do you think of it, and are you as excited for this season as you were this time last year for season 2? If you haven’t seen the season 3 trailer yet, you can do so at this link.