While the Summer Olympics may now be over, NBC is still going to make the most out of some of the names and faces that we got the opportunity to know overseas this week. A number of star Olympians are going to be a part of “The Today Show” this week as special contributors, and they will help the show to not only look back on these Games in London, but also look forward to what we will be seeing in Rio de Janeiro in four years.
Some of the contributors include gold medal gymnast Gabby Douglas (as her “Fierce Five” will be in attendance for a show), outspoken goalie Hope Solo, track and field sensation Allyson Felix, swimmer Cullen Jones, and one of the youngest Olympians in Katie Ledecky.
NBC has certainly reaped the Olympic benefits in a rather enormous way. The Games have helped the show establish its first-place position again over “Good Morning America” following some struggles, and it also served as a way to help promote some new series coming up this fall. Both “Go On” and “Animal Practice” were shown following events as a way to boost their audience, and they have also highly publicized some of their other programming.
So will all of this have a lasting impact on a network that has struggled with original programming? The best way we are going to find out is by seeing how a few select shows fare in the ratings within the next several weeks. It could get NBC some extra viewers — or, given how much criticism the network received for tape-delaying their coverage, it could do nothing at all.
Do you think that the Olympics will have a lasting impact on the network moving forward? We want to hear from you below! To check out what Michael Phelps is going to up to moving forward, be sure to read the story here.