Apparently, much of America was interested in the coaches entering the game despite how unfair some diehard fans of the show thought that it was. For the first time really in weeks for a Sunday night show, “Big Brother 14” went up in the ratings, and actually drew one of its best numbers since the season premiere last month.
Overall, the show drew a 2.1 rating in the key 18-49 demographic (up over 10% from last week) that is especially impressive when you factor in that the Olympics were still on the air (and drawing over a 10.0 rating) over on NBC. This does give us some hope that the show will rise to yet another level once the Summer Games in London are over, and people who were DVRing the show may decide instead to finally watch it live. If nothing else, the steady ratings do give the show even more hope that a season 15 could be coming up next summer, and we would be surprised at this point if it didn’t — “Big Brother” has become a summer tradition for CBS, and it’s also fairly cheap to make and runs three nights a week. In the summer, anything that draws over a 2.0 is a hit, and to get this on three nights a week (or at least a number close to this) is something really worth celebrating.
As for the only other new programming of the night away from the Olympics, ABC’s one-two punch of “Secret Millionaire” and “Extreme Makeover: Weight Loss Edition” continued to flounder with ratings under a 1.0. With that in mind, we doubt either show will return next year.
Do you think the “Big Brother” ratings will continue to rise? To check out what is happening in the house leading up to the Veto Ceremony, be sure and visit the link here.