‘3’ canceled by CBS, proof that ‘The Bachelor’ franchise reigns supreme

The summer of 2012 has been in many ways the summer of the dating show — but unfortunately for networks, it has also been the summer of the failed dating show.

Following the recent disappointments of both “Take Me Out” and “The Choice” on Fox — to the point where neither show is particularly likely to be renewed or a season 2 (though the odds are slightly higher on the latter) — CBS has canceled their new dating show “3” after just two airings. Just how badly did this show fare? As if the fact that it was a canceled summer series was not bad enough considering that the network does not exactly have a myriad of replacement series on its roster, the show drew a 0.5 rating and less than two million viewers for its most-recent airing on Sunday. You could make the excuse that “3” was up against the Olympics, but it was also following an episode of “Big Brother 14” that drew nearly four times this rating in the demo.

This has been a particularly poor summer for new unscripted programming. “3” joins “Dogs in the City” as a major letdown for CBS, and such other flops include “Duets” and the improv show “Trust Us with Your Life” on ABC, and the ballerina drama “Breaking Pointe” on The CW — which only started to build momentum near the finale. The one major success story? Ironically, it was the only dating show that traditionally fares well — “The Bachelorette,” which improved on its ratings from last season in the later weeks. Most other returning shows, whether it be “Big Brother” or “America’s Got Talent,” have seen noticeable drops.

Did you even know this show was on, and do you think NBC is now getting worried about its upcoming dating series “Ready For Love”? To check out some recent “Bachelorette” news (possibly to make the future of dating TV look a little better), be sure to hit up the link here.

Photo: CBS

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