While NBC has to be doing Olympic-caliber backflips over the ratings for the 2012 Summer Games so far, the same cannot really be said for some other networks who are brave enough to try and counter-program during this time.
For CBS, it may be a case of good news and bad news. While “Big Brother 14” scored a 1.8 rating in the 18-49 demographic that marks a season low, this is not really that bad of a drop considering that the Olympics airing up against it posted over 35 million viewers and a 11.1 rating. Expect to see the ratings stay about the same for the show in the next two weeks, though this could change if viewers respond positively to (or decide to protest) the coaches getting the opportunity to actually enter the game as players.
As for their new dating series “3,” the news is so bad that we don’t expect the rest of the episodes to even make it to the air. Following a “preview” episode on Thursday night that drew some pretty awful ratings, the official season premiere registered under 2 million viewers along with a 0.5 rating that would be bad for even The CW. Even a repeat of “The Mentalist” that aired after it fared much better. “3” may go down as one of the biggest flops in CBS history, and we wonder if its low ratings alongside “Take Me Out” are going to start making networks realize that this new “dating show” trend is crashing and burning.
Did you expect the Olympics to take more or less of a bite out of the “Big Brother” ratings? We want to hear from you below! To check out the latest update straight from the “Big Brother” live feed, be sure to head on over to this link.