Just how confident is Fox that they have a pair of comedy hits in “The Mindy Project” along with “Ben & Kate”? Let’s just say that they are willing to take the extra gamble of putting heir shows on the internet before they even premiere on TV.
During their event at the Television Critics Association summer panel on Monday, the network announced that beginning on August 27, the pilot episodes of both new series “The Mindy Project” and “Ben & Kate” will be available for viewing across a number of internet platforms including Hulu and the network’s official site.
While this move is still a daring one for broadcast standards, such networks on cable as HBO and Showtime have managed to find some success with this when it comes to launching new series — with the most notable one being “The Newsroom” airing on YouTube not long after its actual premiere. Doing this with a new show clearly shows that Fox is confident that they have a major hit on their hands here with each show, and are willing to sacrifice some premiere numbers in order to build up some success in the long-term.
“The Mindy Project” has already in particular been set up as a show to watch for a number of reasons — it features Mindy Kaling from “The Office” as a leading lady for the first time, and it also will have a guest-starring role at one point courtesy of Ed Helms. Both it and “Ben & Kate” actually have some connections with “Community,” as some writers and producers have moved over to these series following the end of Dan Harmon’s glorious reign.
Which one of these new shows intrigues you more? Stay tuned — we’re going to have some fuller impressions about each show as we inch ever closer to the premiere.