This summer, we have witnessed a few interesting trends when it comes to programming. The most notable? That Howard Stern has actually hurt “America’s Got Talent” in the ratings more than he has helped, and Gordon Ramsay somehow manages to remain a consistent warrior on Fox’s primetime schedule.
If the ratings trend established within the past week continues, the surging “MasterChef” (which posted a Tuesday-high 2.5 rating in the 18-49 demographic) may be poised to top the sinking “America’s Got Talent” (which scored a 2.6) by this time next week. What is happening to a show that was once a beast in the summertime? We really attribute it to a pair of things:
1. Howard Stern – For all that you say about him having a devoted fanbase, Howard has taken one of the show’s biggest selling points out of the equation — cheeky fun. We liked the chemistry Piers Morgan had with Howie Mandel, and we miss some of the silly pranks. Howard’s brilliant no doubt, but he also takes this show a little more seriously than perhaps he should.
2. The talent – The show is not called “America’s Got Okay People.” Last night, we had a juggler drop one of the objects he was juggling, a balancing guy lose his balance, a singer who was out of key, and an escape artist who hid his escape behind a screen. There’s no Terry Fator or Jackie Evancho this season that gets all of America talking … at least not yet. Maybe the Youtube auditions will change things.
Elsewhere on TV, “Hell’s Kitchen” lagged just behind “MasterChef” with a 2.4, while ABC’s entire lineup of “Wipeout” (1.4), “Trust Us with Your Life” (0.9), and “NY Med” (1.2) all floundered. “Love in the Wild” is struggling to stay afloat on NBC with a 1.3, while the return of “The L.A. Complex” scored a 0.3 on The CW that was just as bad as when the show wrapped up its season 1 run.
Why do you think “America’s Got Talent” is down so much this season? To check out our review from Tuesday night, be sure to click on this link.