‘Hoarders’ actually uses rival Kathy Griffin for Emmy promotion

A&E

In what may be a rare example of a show truly using the competition to their own benefit, A&E’sHoarders” is now having a bit of fun with the fact that one of its competitors in the Emmy category of Outstanding Reality Program is someone who has heaped plenty of praise on the show during her stand-up routine — Kathy Griffin.

As you can see in the ad to the left (which was first posted by Deadline), the show chooses to use a number of quotes that the “My Life on the D-List” star has made about “Hoarders” in order to get some more publicity. It’s creative, hilarious, and the mentioning of Kathy at the bottom once again shows that it is all in good fun.

As for some of the other competition, “Hoarders” and Kathy will be up against “Undercover Boss,” “Deadliest Catch,” “Antiques Roadshow,” and “Mythbusters.”

What do you think of this ad?

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