The day before a holiday, it’s almost a given that some shows across television are going to see lower ratings. More people are traveling or out celebrating, and with that you’re almost assured to have a lower overall viewing audience. While there were plenty of shows that took a big hit, it was pretty clear that the largest offender was “America’s Got Talent” for its hour-long live results show.
NBC – With its 2.3 rating in the 18-49 demographic, Howard Stern’s reality competition had its lowest rating of the season and was down nearly a point compared with last week. “Love In the Wild” also fell to a 1.3 rating that is probably making executives throw up in their mouth a little bit. Whoever thought that Jenny McCarthy was somehow going to save this season was clearly wrong.
Fox – “Hell’s Kitchen” fell to its lowest rating of the season in a 1.9, but strangely “MasterChef” held far steadier and still managed to score a rating of a 2.0. At this point, it’s becoming clear that the latter show may be the more reliable hit for Fox in the long run. It’s younger, relies less on just Gordon Ramsay, and there are more things that you can do with it beyond just having dinner services every week.
The CW – As the only other new program on the night, “The Catalina” is finding some new ways to erode viewers. With a 0.2 rating and just over 500,000 viewers, this may be the worst overall total we’ve seen for any new episode of a show ever. Yes, the 0.1 for “The L.A. Complex” is atrocious — but at least it is a repeat.
Do you blame the poor ratings on the 4th of July, or do you legitimately think that there is something more here?