Cable ratings: MTV’s ‘Awkward’ defeats ‘Snooki & JWoww’

We had a feeling that “Awkward” was going to fare well upon its return to MTV — but who could have guessed that it would actually top one of the network’s biggest mainstays for the past three years?

For its first episode of season 2 (which you can read our review of here), the Ashley Rickards comedy drew a 0.9 rating in the ad-friendly 18-49 demographic, and also a total audience of 2.154 million viewers. This number is almost great enough to guarantee that the network is going to give this series a greenlight on a third season soon, and that they is still hope for their scripted development in between this show and “Teen Wolf.”

While “Snooki & JWoww” ended up losing to “Awkward” by about 100,000 viewers (despite serving as the lead-in), it posted the same demo rating — and this number is still miles better than what “The Pauly D Project” was drawing at the end of its first season. All in all, the show kept a solid percentage of its premiere audience — which is really all you can hope for when you are a new summer show that is probably going to see its biggest numbers during the premiere.

Moving forward for both shows, the question is largely going to be adaptation. Can they stay fresh with everything happening around them? While they no longer have to worry about basketball as a competitor, the Olympics are set to rear their head soon. Let’s just hope they both stay funny, stay relevant, and, especially in the case of “Snooki & JWoww,” they do not just stay focused on the same petty story for weeks on end.

What’s your take on some of the MTV numbers? Be sure to check out our new “Snooki & JWoww” review here, and share your thoughts in the comment box below.

Photo: MTV

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