If you are a dedicated TV viewer that does not regularly employ the use of a DVR, then the following announcement may cause you to pound your head against the nearest wall — there are going to be even more delays when it comes to Sunday night programming in the fall.
Who’s to blame for this? Of course, it’s the money juggernaut known as the NFL. Since many fans choose to watch both games on Sundayafternoon, the NFL and its broadcast partners (CBS and Fox) have decided to delay the afternoon game start times — pending it being the second part of a double-header — from 4:15 to 4:25 p.m. Eastern time. While this may not seem like a big deal at first, it means an episode of “The Amazing Race” with a 30-minute delay would start at 8:40 rather than 8:30. When you are the show airing at the end of the night on CBS (“The Mentalist”), this means that you may not end up starting until 10:40, and that is bad news for the show’s ratings considering that people have to get up for work in the morning. Then again, it’s not like networks will care too much about this considering how much money the NFL makes them on a regular basis — and by and large, it is still a great platform to promote their programming during broadcasts.
For Fox, the damage probably won’t be as significant since their programming only airs until 10:00 on normal nights. “Family Guy,” “The Simpsons,” and most of their other male-dominated animated shows also typically benefit more from their football lead-in than CBS, whose programming is geared towards a bit more of a wider audience. Even with this, though, people with DVRs are going to have to make sure that they set it for an extended span of time.
How much do you think this overrun is really going to impact primetime programming on Sunday nights?