Thanks in part to his “Celebrity Apprentice” win, Arsenio Hall looks to have pulled off his dream — he is going to be heading back to television using the same exact same distribution company that he had decades ago.
In a new statement, CBS Television Distribution President John Nogawski had this to say about Arsenio coming back into the late-night universe in a deal that has already been sold to over 52% of the country:
“We’re excited to welcome Arsenio back to the family and partnering on his new, late-night syndicated talk show … Arsenio had a substantial following with his previous late-night show, and that same 18-34 audience is now right in the middle of the late-night core audience of 35-54. Years ago, he transcended time periods and attracted a crossover audience while bringing a fresh perspective to late night. That same need in the market exists today as when we originally launched. We are looking forward to the same success with Arsenio’s seasoned expertise and appeal in this genre.”
Many of the stations in some of the top markets — including KTLA in Los Angeles — are CW stations at night, so in theory this could give the network its first-ever late-night talk show. However, you also have to remember that this deal is not just limited to those stations, and other broadcasters from around the country are picking the show up.
We are thrilled for Arsenio and what he has managed to accomplish this year. Will he actually survive? That’s a very different story considering how crowded the current late-night landscape is, even if his show begins at 11:00 p.m. (which is earlier than most other shows in this genre).
Do you think that Arsenio will have a successful late-night show, or is this really too much of wishful thinking on everyone’s part?