This did not turn out to be as close as many people expected. Early estimates are in for the weekend box office, and “Captain America: The First Avenger” is coming in as the leader of the back with $65.8 million in the bang. This number actually ended up exceeding many initial expectations for the newest Marvel superhero movie, which had many people worried that the project would lack some of the “buzz factor” of a “Thor” or an “Iron Man.” (Cap actually ended up beating “Thor” by $100,000.) You can possible thank a sneak preview of “The Avengers” at the end of the film (not to mention an intense campaign at Comic-Con) as the reasons behind the movie’s success.
Following a record-shattering weekend, we all knew that “Harry Potter” was ultimately going to fall pretty fast — and it did. It dropped 71% from its opening weekend, but it’s hard to see any reason for anyone to be upset about having over $270 million in the bank after less than ten days. (In total, it made just over $48 million this weekend.)
As for this week’s only other new release, “Friends with Benefits” came close to tying the opening gross for the similarly-themed “No Strings Attached” from earlier this year, with it getting $18.5 million to “Strings'” $19.6. While the Marine Corps Ball actually ended up getting the Justin Timberlake – Mila Kunis movie a ton of publicity, it had a ton of competition this week — including from such holdovers as “Horrible Bosses” (which grossed an impressive $11.7 million in its third weekend).
did you visit the box office this weekend?